Feb 2, 2023 l Data Protection

Why Merchants Must Get Better at Protecting Loyalty Card Data

In an increasingly competitive business environment, businesses prize customer loyalty above all else. That makes their loyalty schemes an increasingly important part of strategic growth. Starbucks told investors last year that Starbucks Rewards members drove a record 53% of its Q3 2022 revenue in the US. But as firms hoover up more and more data...

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